Consumer choice cultivates competition. This fundamental principle is demonstrated by recent developments in the electricity market. Electricity is important to residential consumers and business consumers (“consumers”) alike. It touches almost all aspects of Jamaican lives. Simple household chores would become mammoth tasks without the aid of washing machines, electric irons and vacuum cleaners. Appliances such as air conditioning units and television sets which provide us with comfort and entertainment would no longer function. Businesses need electricity to provide goods and services to their customers. With the high reliance on electricity and very little alternative to the only public power company, JPS Co; consumers have a dire need for choices.
Is there scope for competition in today’s electricity sector?
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